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Cadillac's New Naming Strategy Makes Sense

Forbes - 7 Mar 2016 20:20
Cadillac's New Naming Strategy Makes Sense I have never been a fan of alphanumeric (using letters and numbers) naming for vehicles. It has always been best to have a name for a car or truck, but it is tough to choose a name that resonates worldwide or is meaningful globally. That’s why Toyota has used Camry, Corolla, Tercel, etc. for its car names. These names don’t really mean anything, so Toyota can build an image independently. Premium brands like Mercedes-Benz and BMW have relied on alphanumerics for decades even though they now ...
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